Are you just a click away? I spend much time online reviewing the digital space that my clients hope to dominate. Often I notice some fairly easy fixes to their digital positioning strategies that I like to sum up in four words. Just a Click Away. It’s as easy as having things hyperlinked correctly and then having those links placed strategically. For example, Twitter allows a space for … Continue reading the story "Just A Click Away"
Michele Jennae Media announces a new format and name to what was formerly The Michele Jennae Show, which featured music by indie artists and interviews (also known as indieviews) on internet radio. It will now be Digital Eye Contact with Michele Jennae, a LIVE talk show featuring video feed via Google Hangouts and YouTube Live Streaming. Seeing the popularity of video rise, Michele feels … Continue reading the story "Michele Jennae Media Announces New Show Format"
Bright idea? Facebook has rolled out yet another new feature for Pages and based on first glance, I think this one is a keeper! It’s called REPLIES and it allows you to respond directly to comments on your page. Much like you see on in the comments section of a blog, your reply, or someone else’s for that matter can be nestled immediately under a comment … Continue reading the story "Can I Get A Reply?"
If you’ve ever taken a speech class, you know that eye contact is important for the presenter to master. It draws an audience in to the experience of what the speaker is sharing. Often just the slightest eye contact is enough to regain the attention of a person who might otherwise be thinking of their long to-do list. … Continue reading the story "Are You Making Digital Eye Contact?"
Also known as a url or "Uniform (or universal) resource locator, the address of a World Wide Web page," according to Dictionary.com, your web address is important for your digital positioning. I have seen far too many facebook pages with the standard facebook url assignment that consists of your page name separated by hyphens, followed by a forward slash and a long string of numbers. Not … Continue reading the story "What’s Your Facebook Web Address?"
It’s show time!!! You have prepared, positioned, practiced and now it’s time for the performance! This is where the rubber meets the road and all of your hard work pays off. You wipe the bead of sweat from your brow. You’re still nervous because you care. That’s why you put so much hard … Continue reading the story "Expounding on the 4 Ps ~ Performance"
To continue on the 4 Ps of Success post, we follow up on Preparation and Positioning with Practice. Malcolm Gladwell doesn’t mince numbers in his book Outliers when he suggests that it takes 10,000 hours to become an expert in any subject matter or activity. That is roughly equivalent to 5 years of 40 hours a week direct focused. Considering that … Continue reading the story "Expounding on the 4 Ps ~ Practice"
Expounding on the 4 P’s - Positioning To continue from the earlier posts of The 4 Ps of Success, we began with preparation. Following that is positioning. I don’t think most people think of their business using positioning in their terminology. Basically, it comes down to Where are you seen? Who are you seen with? Who is seeing you? What are they seeing in you? Will it convert … Continue reading the story "Expounding on the 4 P’s ~ Positioning"
In a past post I talked about the 4 P’s of Success, those being Preparation, Positioning, Practice and Performance. I’d like to expound a bit on each, beginning today with Preparation. Without going too far into the perils of the current educational systems, I do have a very strong opinion about homework, with regard to how it applies to real life. Don’t get me wrong, … Continue reading the story "Expounding on the 4 P’s ~ Preparation"